Build your future with us
HTH is the leading Scandinavian kitchen brand with more than 100 stores across the Nordic region. As part of one of Europe’s largest kitchen groups, we have strong growth ambitions, and as part of our strategy we are opening new stores throughout Scandinavia. In this connection, we are looking for retailers who have the drive and ambition to run their own store and put HTH on the map in their local area.
Franchise
Do you dream of running your own business with a strong brand behind you?
As an HTH franchisee, you become part of a passionate kitchen family that shares a daily mission
to create outstanding kitchen experiences that exceed customers’ expectations.
Franchise
Why Choose HTH?
As an HTH franchisee, you gain a unique opportunity to become part of the kitchen industry’s strongest brand, offering an attractive business concept with significant earning potential.
Every day, we share the mission of creating outstanding kitchen experiences that exceed customers’ expectations.
Our name opens doors – and as a franchisee, you gain access to:
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A strong brand with high customer recognition and trust
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A thoroughly tested business concept with proven success
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Professional support in sales, marketing, leadership, and operations
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A community of dedicated franchisees where experience and ideas are shared across the network
Franchise
Interested in exploring this unparalleled opportunity further?
Contact us hereThe Brand
The brand
Our Story
Founded in Ølgod, Denmark, in 1966 by two artisan brothers, HTH originated from their belief that they could craft superior kitchens at the same cost as their then-employers. "There's a better way to do this" became their guiding principle, steering HTH to its current stature as one of Northern Europe's kitchen titans.
The Brand
Scandinavian Kitchen Design
Anchored in the rich traditions of Scandinavian craftsmanship, HTH is synonymous with exquisite design and impeccable product quality. To us, kitchens are akin to captivating love tales. We ardently believe in the allure of simplicity, ensuring that clever functionality complements aesthetic grace. Our kitchens draw inspiration from the distinctive Scandinavian ambiance, embracing its hues, its luminance, and the purity of nature's materials.
The Brand
The Industry's Best Buying Experience
At HTH, we aspire for our kitchens to be more than just a functional space for our clients; they should encapsulate the essence of "home," reflecting individual personalities. This is why our kitchen specialists are trained to offer tailored consultations, ensuring every nuance of our client's kitchen aspirations is captured.
Our comprehensive suite of services encompasses kitchen design and layout, seamless delivery of all kitchen components, detailed quote preparation and review, optional installation services, turnkey project management, and much more.
The Brand
Kitchen, Bathroom, and Wardrobe Solutions: A Unified Approach
HTH is not just about kitchens; we extend our expertise to bathrooms, wardrobes, and utility rooms. Our holistic approach enables customers to realize a harmonious design language throughout their home, offering a consolidated point of contact.
This comprehensive service is particularly appealing for those embarking on new constructions or undertaking extensive house and apartment renovations. Moreover, the prospect of finding solutions for spaces beyond the kitchen serves as a distinctive edge, setting us apart in many markets where such inclusive offerings are rare.
The Brand
Stores Crafted for Inspiration
Every HTH store is strategically positioned to cater to market dynamics and resonate with the local milieu. This ensures a steady inflow of pertinent customers while reinforcing our esteemed brand image.
Our adept specialists meticulously curate store layouts and interiors. Their designs not only encapsulate the essence of the HTH brand experience but also ensure intuitive navigation. The ambience is crafted to ensure customers feel at ease, fostering productive dialogues with our staff regarding their kitchen aspirations.
The franchise concept
Expert Collaboration Across All Business Dimensions
For over 47 years, HTH Kitchens has championed a franchise-centric business model, garnering acclaim for the remarkable outcomes it has cultivated. Joining HTH as a franchisee integrates you into a formidable and adept organization. Alongside leveraging its extensive expertise, you stand to gain myriad advantages spanning operational and developmental facets.
The concept
Unparalleled Training in the Industry
At HTH, ensuring our franchise partners and their teams receive premier training within the kitchen sector has always been paramount. This equips them to serve as veritable kitchen connoisseurs to our clientele.
Every new sales consultant is meticulously trained in the HTH methodology. This guarantees that customers are presented with the most optimal solutions and an unmatched purchasing journey. This commitment is integral to HTH's mission of achieving the highest customer satisfaction in the kitchen segment. The training unfolds both at the HTH Academy and through podcasts via HTH's e-learning platform, the "School of Excellence" - the most sophisticated in the industry.
The concept
Minimized Stockholding Expenses
At the heart of it, HTH Kitchens specializes in bespoke manufacturing. Every kitchen is meticulously crafted to meet individual customer specifications, following which it's directly dispatched from our factory to the client. Additionally, we produce a select array of the most sought-after cabinets and fixtures, maintained for immediate availability at our factory storage. This ensures you're unburdened by hefty inventory costs.
The concept
Robust Branding and Marketing Backing
HTH is fully aware of the value of strong branding and marketing efforts. Every year, we invest significant resources in creating high-quality campaigns and materials that build an inspiring and compelling image of HTH’s products and solutions.
We drive the customer journey through brand communication across various media, in catalogs and other sales materials, and not least through in-store branding. These activities are handled by HTH’s in-house marketing department in close collaboration with professional external partners.
The concept
Pioneering Digital Advancements
HTH stands at the vanguard of digital innovation and tool utilization. Our top-tier design software enables us to render a vivid depiction, offering customers a realistic visualization of their prospective kitchen.
Moreover, we harness digital avenues and instruments to amplify customer engagement, ensuring the personal connection remains intact. Our parent company, Nobia, dedicates substantial resources towards digitization, which redounds to tangible benefits. This commitment to digital progression further extends to a commanding online presence and strategic employment of digital channels for HTH's promotional activities.
Why HTH?
An Ambitious Kitchen Brand with a Track Record of Success
Joining the HTH family means aligning yourself with a powerful brand that stands tall in the realms of design and lifestyle. HTH is an ambitious entity in the throes of rapid expansion, poised to bolster its global footprint. As a franchisee, you have the golden opportunity to partake in this extraordinary growth narrative, riding the coattails of a brand renowned for its unmatched success and compelling franchise proposition.
WHY HTH?
A Distinctive Business Prospect
Stepping into the HTH franchise realm offers you an unparalleled chance to invest in a time-tested business blueprint, aligning with the most formidable brand in the kitchen sector. Kitchens have always been a paramount consideration for homeowners, with substantial annual investments funneling into both the retail and the project-based kitchen market.
While we're currently not zeroing in on specific cities, we recognize an untapped reservoir of potential within the Nordic countries. Engaging with the right aspirants, we're eager to delve into the myriad of possibilities awaiting exploration.
Why HTH?
A Time-Tested and Triumphant Model
Since 1975, HTH has been leveraging the franchise model on the international stage. You can now capitalize on decades of expertise dedicated to evolving and perfecting a triumphal model, equipping you to swiftly lay the groundwork for a thriving venture. HTH's dedication and success have been acknowledged with multiple awards in the realm of retail franchising, a testament to our accomplishments both for our franchise affiliates and as a distinguished enterprise.
WHY HTH?
Expert Collaboration and Support
At HTH, our aspiration to cultivate the most content kitchen clientele mirrors our commitment to wholeheartedly assist and bolster our franchise affiliates. We provide comprehensive training across the spectrum, coupled with astute guidance encompassing operations, sales, and marketing. The success of our partners equates to our own triumph. With this philosophy in mind, we purposefully channel resources into architecting a proficient infrastructure, aiming to foster prosperous franchise relationships, characterized by robust profitability and a mutual zeal for expansion.
Why HTH?
Part of a Larger Narrative (Nobia)
Originating from Denmark, HTH proudly aligns under the umbrella of the publicly traded Swedish conglomerate, Nobia AB – one of Europe's kitchen industry titans. Within its diverse portfolio, Nobia is the custodian of more than 10 distinct European kitchen brands, among which HTH shines as one of the most formidable.
In its strategic blueprint, Nobia earmarks HTH as its flagship international brand, envisioned to propel further growth.
Backed by Nobia, HTH boasts unparalleled support across an array of business and production facets. This robust backing ensures HTH's relentless evolution and fortification of its competitive standing.
Our Expectations of You
Who are you?
Experience
Within your network, you are known for your business acumen, drive, and ability to build long-lasting relationships that lead to growth. You have strong leadership skills and ideally bring experience from the kitchen or construction industry, although this is not a requirement.
Passion
A key characteristic of a successful, independent business owner is a strong passion for what they do. In addition, you should be ambitious, be driven by delivering an excellent customer experience, and have the desire to strengthen and develop the HTH brand at a local level.
Investment
The required investment depends on the size and location of the store. You should expect an initial capital requirement of approximately 160,000 EUR, as well as an appropriate credit facility. We support you in developing a business plan and guide you through the entire process from idea to finished store.
Our expectations
Born Entrepreneur and Experienced Leader
The ideal franchise partner is entrepreneurial and has a strong appetite for running their own business and driving growth.
As a leader, you are experienced and know how to build an organization. You are accustomed to delegating responsibility and leading from the front, fostering a positive work culture driven by a passion for creating beautiful interior solutions and satisfied customers. We call it “Kitchen love that lasts.”
Our expectations
Passion for design and interior
You may have experience in the construction or kitchen industry, but this is not a requirement. What is important, however, is that you have a strong passion for design and interiors. You are now ready to try something new and have a keen eye for Scandinavian kitchen design.
Our expectations
An Investment in your Furture
The required investment depends on the size and location of the store. You should expect an initial capital of approximately 160,000 EUR, along with an appropriate credit facility. Our Market Development department assists you in preparing a business plan and supports you throughout the entire process, from concept to finished store.
There is still significant growth potential for new HTH stores in the Nordics. Together with our franchise candidates, we identify the most promising cities and determine where the next successful HTH location should open.
Contact
Are You Ready to Take the Next Step?
Becoming an HTH franchisee is an opportunity to realize your dream of being independent—without having to go it alone.
HTH has been working with franchising since the 1970s, and many of our franchisees have been with us for decades. What they all share is a strong motivation, a high level of ambition, and pride in being part of the HTH kitchen family.
Application Process - Step by step
You fill out our application form
Submit your motivated application and a resume with your professional highlights through our application form
If you meet all our requirements, we will send a confidentiality agreement (NDA) for your signature.
We meet for the first time
Market Development will provide an overview of:
Nobia's success story
The concept
Requirements
Business model
Business plan, test, and references
At our second meeting, you will present your business plan.
Upon the approval of your business plan and associated budget, you'll advance to specific evaluations, namely DISC, GIA, and Management. Concurrently, we'll be collecting references related to you.
We formalize an agreement
Approval through Nobia. Sending and signing of the contract.
Based on your approved business plan, budget, and evaluations, we recommend you for final approval by HTH's executive management.
Onboarding
HTH Onboarding and Training Courses. Initiation of the store opening process.
You'll begin your HTH onboarding and training journey. We'll kickstart the process for your store opening.
ContaCt
Curious to Learn More?
Would you like to learn more about what it’s like to operate an HTH store?
Contact us today—we’ll be happy to provide more information and help you assess whether the franchise concept is right for you. You can reach us without obligation at: franchisehth@hth.dk
We are, of course, also ready to assist you with the next steps in the application process. If you feel ready to take the next step, please fill out the application form below. Your inquiry is non-binding and will, of course, be treated confidentially.